Metaphor

the task for this week was to make a creative metaphor for a product in an organization.

the product that i choose is a chocolate candy bar with a sort of coffee flavor, i choose this candy because it focus on a main typical product in which Colombia is identify. "The Colombian flavor in your hand", this metaphor means that any foreigner can be transporter to Colombia with this candy, also this means that the candy has to be really, really good, because if not, can do more harm to the image.

some relevant strategies coud be to make promotions on a kind of lifestyle with coffee and introducing this product like a daily base use, sort of the use of coffee in the morning in most of the world places, also another strategy is to put some photos of Colombian people eating the candy, and not just Colombian, but powerfull and influential people in the world enjoying this candy, such as singers, models, politicians, and so on, so pretty much the strategy is to make the people think that is a product that we should consume in a regular basis.

Comments

This task was about making some comments, you can see it in this pages.

http://fybehaviorist.blogspot.com/                  ( 2 comments)

www.vvalenc5.blogspot.com

(1 comment)

http://cultureandorganization2010.blogspot.com/    (1 comment)

http://karenp2007.blogspot.com/                (1 comment)

i signed has milo, enjoy

Pygmalion Effect

This next task is about the pygmalion effect, for those that didn't, pygmalion effect is where a person put an expectation on someone and this person fullfill the expectation. one example we can find it in this Page,

where a teacher put the expectations in a student, and by do it that, the teacher push more harder in his learning getting him to a better development of his skills, and fullfiling the prophecy of his teacher.

but there is also a bad side, in the managerial aspect , when the boss gets a phygmalion effect in a certain worker, and this one achieved little goals, but the manager gets excited and reward him for little advance.


Bibliography
Takao Inamori, Farhad Analoui, "Beyond Pygmalion effect: the role of managerial perception", Journal of Management Development, Vol. 29 Iss: 4, pp.306 – 321. 
Rosenthal,R. & Jacobson,L. (1968, 1992) Pygmalion in the classroom: Teacher expectation and pupils' intellectual development (Irvington publishers: New York)