Metaphor

the task for this week was to make a creative metaphor for a product in an organization.

the product that i choose is a chocolate candy bar with a sort of coffee flavor, i choose this candy because it focus on a main typical product in which Colombia is identify. "The Colombian flavor in your hand", this metaphor means that any foreigner can be transporter to Colombia with this candy, also this means that the candy has to be really, really good, because if not, can do more harm to the image.

some relevant strategies coud be to make promotions on a kind of lifestyle with coffee and introducing this product like a daily base use, sort of the use of coffee in the morning in most of the world places, also another strategy is to put some photos of Colombian people eating the candy, and not just Colombian, but powerfull and influential people in the world enjoying this candy, such as singers, models, politicians, and so on, so pretty much the strategy is to make the people think that is a product that we should consume in a regular basis.